How do I edit my branding?

Custom branding allows Admins to customize the visual brand of their organization’s Via Global account. Admins can add their logo, choose colors for their Via TRM account, and select aliases to customize the language in Via to their liking.

Admins with permission can edit the following:

  1. Logo
  2. Organization Colors
  3. Custom aliases

 

Logo

Your logo is a visual representation of your organization. It appears in the top left corner in the main navigation menu for Admins & Travelers, on mailers received in email inboxes, and on both the sign-in and sign-up pages for your organization’s account. We recommend uploading a .png or .jpg photo at a size and resolution of 300px by 300px and 150ppi respectively.

To add or update your logo…

  1. Click your photo/silhouette in the upper right corner and select Settings
  2. Click the Branding tab
  3. In the Organization Logo section...
  4. Click Choose Logo
  5. Select a logo file to upload
  6. Click Save

Organization Colors

In Via, Admins have the opportunity to customize the colors of their Via TRM account. Admins can get creative and adjust their account colors to match their own brand.

Do not use white for any of your custom colors, as anything in that custom color will disappear in certain views. Via recommends using the SAME custom color for both secondary and accent hex as Via has moved to a two-color branding scheme for accessibility.

To update organization colors…

  1. Click your photo/silhouette in the upper right corner and select Settings
  2. Click the Branding tab
  3. Scroll to the Organization Colors section
  4. Customize your Primary and Accent colors...
    1. Default color palette:  
      1. Primary Color will default to #053443
      2. Accent Color will default to #DF235D
    1. Custom colors:
      1. Click Primary and either click in the colors to make a selection OR click the bar that contains the hex code and type in a primary hex code. Note: make sure not to remove the hashtag '#' within the field.
      1. Click Accent and either click in the colors to make a selection OR click the bar that contains the hex code and type in an accent hex code. Note: make sure not to remove the hashtag '#' within the field.
  1. Click Save

Custom aliases

Custom aliases are words that can be customized by the Super User/s to appear site-wide for all users who have an account with your organization. Customization could include a different form of spelling or an entirely different word that better fits your organization’s context. There are 9 aliases available for customization:

  1. Enrollment
  2. Program
  3. Programs
  4. Traveler 
  5. Travelers
  6. Traveling
  7. Favorite
  8. Favorites
  9. Unfavorite

To update custom aliases… 

  1. Click your photo/silhouette in the upper right corner and select Settings
  2. Click the Branding tab
  3. Scroll down to the Custom Aliases section
  4. Toggle ON Use custom aliases
  5. Edit or replace any desired alias(es)
    • Enrollment
    • Program
    • Programs
    • Traveler 
    • Travelers
    • Traveling
    • Favorite
    • Favorites
    • Unfavorite
  6. Click Save

NOTE: If you have both Via Global and Via Travel, the words 'Traveler' and 'Travelers' do not change in Via Travel. The word 'Program' does change. 

FAQs

Q: What colors should I choose to custom-brand my organization’s Via Global account? 

A: Whichever colors you prefer! Most organizations opt to use their institution’s official colors

Q: Where can I find my organization’s official colors? 

A: Your institution’s marketing department should be able to provide you with the official colors in the form of a hex code

Q: My organization’s Via Global account is custom-branded and some information and/or buttons aren’t visible, why? 

A: Your organization’s choice of custom colors is most likely the culprit – if you’ve added any variation of white or light gray, we recommend updating your them with colors that are more distinguishable